Presenting Creative Work & The Business of Ideas
with Tom Evans & Patrick Collister
25&26 April, 2017 | London
ADCE members price: €300 | Non-members price: €600
Two unique 1 day seminars offering attendants the opportunity to work on their ideas and the art of presenting them.
25 April | Participants will work on their creative pitching techniques with Tom Evans in the Presenting Creative Work seminar. This session is designed to help you increase the odds of your ideas making it to the outside world. It will teach you how to structure an effective creative pitch presentation and present your ideas with more confidence. You’ll lean how to pitch your idea or execution so that it’s easier for a client to buy it than turn it down as well as learning how to read the mood in the meeting room, and adjust your presentation accordingly. And, perhaps most important of all, how to answer questions that are critical and handle objections in a tactful way.
26 April | Patrick Collister will lead The Business of Ideas seminar. Right from the start you will be learning how to conceive ideas the hard way, by coming up with them yourself. But it isn’t all one-way traffic. Patrick passes on tips and describes what he calls his creative toolbox, equipping you to make better creative decisions. He explains the important difference between left brain and right brain thinking. Crucially, he sets out the four points of conflict that anybody who creates for a living will encounter while doing their job.
By the day’s end you will emerge as a more confident and more competent presenter.
Optional | 27 April | Participants are invited to attend all activities included in the D&AD Festival for 27 April + discounted tickets to the D&AD Awards Ceremony.
Tom Evans | Presenting Creative Work | Tom Evans is a Creative Director on both the agency and the client side. His CV includes stints at Jack Wills, Being, TBWA, SapientNitro and AMX Digital. He also co-founded the award winning digital agency, Mook. But it’s Tom’s new business, BleepBleeps, which takes up his time now. In addition, Tom is a regular speaker at creative industry events and often serves on awards juries.
Patrick Collister | The Business of Ideas | Patrick Collister was the executive creative director of Ogilvy & Mather London for seven years, becoming Vice Chairman in 1998. In 2001 he became the executive creative director for EHS Brann Europe. Later in 2007, he became the Editor of Directory magazine, which he also publishes. Most recently taking on the role as the Head of Design at Google, he is tasked with helping advertising agencies make the best use of Google products.
ADCE Members price: €300 | Non ADCE members price: €600
Special 2-day Seminar price
ADCE Members price: €550 | Non ADCE members price: €1100
Includes lunch. Includes 1 day pass to the D&AD Festival and discounted ticket to the Awards Ceremony. Space limited to 20 participants. Registration fee does not include program travel or accommodation costs. Prices are without VAT (exemption is applicable for certain EU countries).
Who should attend
Creative people in middle to senior positions, marketing or business professionals who wish to become more creative and effective in the way they work and more confident in the way they present.