ADCE’s High Potentials 2024 programme is officially happening the next 30th and 31st of May in Barcelona for its 7th edition.

High Potentials Programme is an exciting talent scouting event designed by ADCE which showcases a selection of the most talented European young creatives, while at the same time it invites agencies and design studios that are looking for fresh and diverse new talents.

A unique opportunity to identify and secure the creative minds that will shape the future of the creative industry.

The 2-day event will open to the public, so, join us in Barcelona for two days of inspiration, networking, and discovery. Together, we’ll shape the future of creativity.

Out of over one hundred applications, 34 exceptional young talents have been selected after being proposed by esteemed universities.

Specifically, 13 talents coming from Spain, 5 from Germany, 5 from Italy, 2 from Austria, Netherlands and Lithuania. Additionally, there will be one representative from Czech Republic, Finland, Georgia, Portugal and Sweden.

2023 edition gathered the best 50 young creatives in Europe and offered them the opportunity to present their best work on stage, in no more than 5 minutes, in front of agencies and studios looking for new talents. Agencies also hopped on stage to share their key points, current needs and recruiting methods. The two day event included inspiring workshops and ended on a speed dating session.

A springboard for talent. A vein of gold for scouts.

The High Potentials 2023 was also the event where the results of “Bridging the Creativity Gap” were presented. The new educational programme has been developed by D&AD, Fab Lab Barcelona – IAAC (Institute for Advanced Architecture of Catalonia), University of Oulu, the Kersnikova Institute, and ADCE, as a project funded by the EU Erasmus+ programme.