Social Media Marketing
16-18 May | 17-19 September, 2018 | Stockholm
ADCE Scholarship: SEK 17150 | General price: SEK 24500 | Download PDF
A three-day intensive course where you will learn how to lead your target group through your conversion funnel by creating interactions and engagement in your social media channels.
Explore and practice the techniques driving growth and value in your business using social media channels and content strategies. Navigate social contexts locally and globally and explore platforms, technologies, and trends.
Guided by professional speakers and facilitators, you will get hands-on working with real business cases.
Get the competence
Effectively integrate social media content into existing communication platforms and campaigns to increase conversion.
Get the confidence
Create social media strategies that enable conversion through customer interactions and engagement.
Get the job done
Hands on workshops with peers and multidisciplinary professionals, tools and real business challenges will help you implement your learnings and bring them home to your own business.
What You’ll Learn
This course is for you who wishes to accelerate your skills within social media and develop a deeper understanding of ecosystems, customer behaviors and how to guide your target group through your conversion funnel by creating interactions and engagement in your social media channels.
Navigate social contexts locally and globally
Identify and differentiate platforms, technologies and trends to adapt your social media presence to different target groups.
Identify target groups
Find and understand changes in consumer behaviors and learn how to work with different target groups to build engaged communities.
Consumer journey and communication
Learn how to plan and produce content for different stages of your content funnel and for different target groups. Effectively integrate social media into existing communication platforms and campaigns.
Plan and sell social projects
Create budgets and plan resources. Learn how to use and manage engagement, KPIs, social analytics, and visualization. Understand the legal and ethical aspects of social media.
Hyper Island | Digital Creative Business School | Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. The course is led by a team of experienced facilitators and thought leaders from the Hyper Island network. You'll learn key principles of effective teamwork from people like this:
Alex Neuman | The Process Designer & Facilitator | Creating and leading learning programs around change, technology, creativity, culture, and business as Head of Learning Design at Hyper Island (Stockholm, SE).
Bella Funck | The Purpose & Growth Master | Leading teams and business transformation with purpose and learning as a core vehicle for growth as Director of Customer & Network Experience at Hyper Island (Stockholm, SE).
Thomas Björk | Learning Designer & Facilitator | Creating and leading learning experiences around business, technology, creativity, culture as the lead facilitator for Master Classes in Hyper Island Sweden. Thomas is a true Data Guru - if you don't already like data, Thomas will make you love it.
ADCE Scholarship: SEK 17150 | General price: SEK 24500