A three-day intensive course where you will learn how to lead your target group through your conversion funnel by creating interactions and engagement in your social media channels.

Explore and practice the techniques driving growth and value in your business using social media channels and content strategies. Navigate social contexts locally and globally and explore platforms, technologies, and trends.

Guided by professional speakers and facilitators, you will get hands-on working with real business cases.

Get the competence

Effectively integrate social media content into existing communication platforms and campaigns to increase conversion.

Get the confidence

Create social media strategies that enable conversion through customer interactions and engagement.

Get the job done

Hands on workshops with peers and multidisciplinary professionals, tools and real business challenges will help you implement your learnings and bring them home to your own business.

What You’ll Learn

This course is for you who wishes to accelerate your skills within social media and develop a deeper understanding of ecosystems, customer behaviors and how to guide your target group through your conversion funnel by creating interactions and engagement in your social media channels.

Navigate social contexts locally and globally

Identify and differentiate platforms, technologies and trends to adapt your social media presence to different target groups.

Identify target groups

Find and understand changes in consumer behaviors and learn how to work with different target groups to build engaged communities.

Consumer journey and communication

Learn how to plan and produce content for different stages of your content funnel and for different target groups. Effectively integrate social media into existing communication platforms and campaigns.

Plan and sell social projects

Create budgets and plan resources. Learn how to use and manage engagement, KPIs, social analytics, and visualization. Understand the legal and ethical aspects of social media.