Art Direction in Advertising, Editorial & Fashion
curated by ADG-FAD
8&9 June, 2017 | Barcelona
ADCE members price: €350 | Non-members price: €650 | Download PDF
A 2 day seminar designed to delve into Art Direction and to explore the different work processes that an art director is involved in, from advertising to editorial projects and fashion. An opportunity to meet the best and most relevant creatives, and explore with them the role of art direction and its future.
Paul Belford. The role of art director in the advertising industry
This masterclass will help you to think visually and to learn the art of the layout. An actional talk that will give you helpful insights into the way the industry works.
Jop van Bennekom. The role of art director in the editorial world
The co-founder of Fantastic Man magazine will lead you through content, typography and image: everything that goes into designing amazing publications.
Jack Dahl. The role of art director in the fashion industry
A masterclass with the founder of Homework, one of the best teams of the moment. You will learn how to manage creative projects in the world of fashion communication, from concept development to the final execution.
Paul Belford | Founder of advertising, branding and graphic design agency Paul Belford Ltd | Never one to choose the obvious route, Paul gave art school a miss in favour of a PhD in biochemistry. He then, inexplicably, found work as an art director and creative director in some of London's best ad agencies. He has won hundreds of creative awards for his work in both advertising and design. Paul also has a monthly column in Creative Review magazine. He lectures, teaches and runs workshops all over the world.
Jop van Bennekom | Co-founder of BUTT and Fantastic Man magazines. Art Director at The Gentlewoman | Jop van Bennekom is a magazine-maker whose many roles include editor, publisher, art director and designer. Jop first established Re-Magazine as a personal platform when graduating from the Jan van Eyck Academy in Maastricht in 1997. He then launched, with Gert Jonkers, the internationally acclaimed ‘fagazine’ BUTT in 2001, followed by Fantastic Man in 2005. In 2010, Jop and Gert launched, together with editor Penny Martin, The Gentlewoman. Jop also works as consulting art director for numerous fashion brands, and divides his time between London and Amsterdam.
Jack Dahl | Founder and creative director of Homework | Homework is a design studio based in Denmark, Scandinavia. Founder and creative director Jack Dahl has worked with several renowned firms including Self Service magazine and the creative strategic Paris agency, Petronio Associates, on a selection of the world’s most prestigious fashion, beauty and luxury brands. Their areas of expertise include creative consultancy, art direction and graphic design with the believe in simplifying in order for the essential to shine.
ADCE Members price: €350 | Non ADCE members price: €650
Includes lunch. Space limited to 20 participants. Registration fee does not include program travel or accommodation costs. Prices are without VAT (exemption is applicable for certain EU countries).
Who should attend
Art directors who want to explore the different sides of the industry. Graphic designers who want to move from executional graphic design to art direction. Creatives with high interest in art direction.