The Greatness Challenge is an amazing opportunity for young professional creatives to sit in as part of the international jury of the prestigious ADC*E Awards. This unique educational experience allows junior jurors to be privy to the evaluation criteria and processes undertaken by senior jury members. The participants are selected locally and must meet a series of requirements to be eligible. Each year the ADC*E proposes a “creative challenge” and its successful completion, ensures each young professional a seat in the jury. For 2013, in its first edition, national teams were asked to design and execute a creative crowdfunding campaign that would supply them with the necessary funds to travel to and stay in Barcelona coinciding with the celebration of the ADC*E Awards.