The first edition was celebrated on 3-4 October 2013 and was co-sponsored by ÖBB (Austrian Railways). The original and incredibly successful initiative paired some of Europe’s most talented young creatives to work on visual communication strategies to encourage train travel over the use of cars. Guiding each team’s efforts was a prestigious creative professional (5 total) from the ADC*E European network. The young talents worked onboard on the train ride from Innsbruck to Vienna. The final ideas were presented to the client/sponsor who were highly impressed by their quality and originality.
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