ADCE is excited to announce its first Trend Report, based on an analysis of nearly a thousand projects submitted to the “Best of European Design and Advertising” ADCE Awards 2023.
ADCE’s Trend Report is a guiding tool in the constantly evolving world of visual communication. It provides insights for creatives, brands, and consumers alike.
Through its analysis of trends, the report not only captures the evolution of design and advertising but also mirrors our shared aspirations and beliefs.
By embracing these trends, we can push the limits of creativity, spark discussions, promote change, and establish a society where visual communication is not merely a means of expression but a motivation for meaningful connections and advancement.
The goal goes beyond showcasing global creativity excellence. ADCE’s Trend Report 2023 highlights varied interpretations of the human experience and how its perception is influenced by external socio-demographic factors.
The goal goes beyond showcasing global creativity excellence. ADCE’s Trend Report 2023 highlights varied interpretations of the human experience and how its perception is influenced by external socio-demographic factors.
A total of seven trends have been identified from the projects presented at the ADCE Awards 2023:
• Back to the brand roots
• Practical Realism
• New Collective Activism
• The digital fandom quest
• Rediscovering Human Uniqueness
• The Dawn of AI optimism
Brands are stepping into the field of activism with increasing boldly claiming their positions and dedicating themselves to driving meaningful change.
ADCE’s Trend Report is a guiding tool in the constantly evolving world of visual communication. It provides insights for creatives, brands, and consumers alike.
Through its analysis of trends, the report not only captures the evolution of design and advertising but also mirrors our shared aspirations and beliefs.
By embracing these trends, we can push the limits of creativity, spark discussions, promote change, and establish a society where visual communication is not merely a means of expression but a motivation for meaningful connections and advancement.