Talks

Top creatives & international talents have been sharing their insightful experiences on the main stage at the festival under last year’s theme, broadening the lens into change agents outside of traditional agency and marketing spaces.

Some were former agency talent, edging into new spaces (e.g. sustainability artist) while some others came from different industries to provide new perspectives on creativity, change and how to master it.

Get to know the last ADCE Festival edition’s speakers.

Kerrie Finch
MC & Moderator, Founder & CEO, The Finch Factor
- Festival Host -
Wesley ter Haar
Founder, Media.Monks
- Festival Curator -
Pum Lefebure
Co-Founder & Chief Creative Office, Design Army
Nick Law
Creative Chairperson, Accenture Song
Martin Haerlin
Gen ai Artist
Bei Wang
Cultural Broker & Metaverse Explorer, Digital China
Magda Mojsiejuk
Designer, Futurist & Researcher, Futurity Systems
Josh Fruttiger
Global Marketing Solutions Lead, TikTok
Iain Tait
Founder, FOOD ARTS & TECHNOLOGY
Lydia Amoah
Founder & CEO, The Black Pound Report and Backlight
Glenn Cole
Founder, 72andSunny
They have been talking about...

“Excitement & Anxiety in the age of Generative AI”
By Wesley ter Haar (Media.Monks)


Generative AI is a continuous battle between excitement and anxiety, a once in a generation technology that allows us to create work that we’ve Always Imagined. Join Wesley as he navigates a minefield of worries and watch-outs.

“Seven principles of Song”
By Nick Law (Accenture Song)


The world’s best creative companies have founding principles; what they believe in, how they’re different, and what they make. Nick has spent his career shaping creative visions, teams, and work – from R/GA to Publicis and Apple. And now, as Creative Chairperson of Accenture Song, he’s taking all his experience and applying it to the Largest Tech-Powered Creative Group in the world. Law will explain the seven guiding principles that are helping reinvent what a creative company can be.

“Creatives are the new activists”
By Bei Wang (Digital China)


In today’s multipolar and evolving global digital transformation, we have been witnessing a new fusion of creativity and activism. Rooted in human-centered approach and empowered by applied digital technologies, new generation of creatives around the world are leveraging their ideas and skills to instigate changes from the bottom up. From China’s We-Media acceleration that gives voice to the marginalized, to Nigerian virtual fashion statements that challenge the status quo, creatives in the digital era are not just envisioning a world of diversity, equity, and inclusivity, they are actively crafting it, breaking biases, bridging divides, and redefining authenticity.

“The future of AI-filmmaking”
By Martin Haerlin (Gen ai Artist)


This year AI became my ultimate storytelling sidekick. Sometimes it kicked me ahead, sometimes it kicked me in the butt. It already has and will revolutionize the way I approach creativity and narrative, opening up new horizons for storytelling. Let’s look beyond the horizons.

“Feel All The Feels”
By Pum Lefebure (Design Army)


Trends come and go, but visual storytelling rooted in emotion is a constant. If we are to question tomorrow, we must first understand who we are today.
In a world that is ever-changing, Design Army Co-Founder & CCO Pum Lefebure turns to her North Star, joyful emotion, to ground the agency’s work. Pum explains how having an emotional North Star to guide the expression of your work will shape not only the type of work you do, but also prepare you to face tomorrow. From connecting the dots between feeling and design to building a visual vocabulary, go behind the scenes with Pum for an in-depth look at Design Army’s creative process and how it always comes back to eliciting one clear emotion: joy. Leave the room inspired to identify your emotional North Star and prepared to confidently question—and shape—your tomorrow.

“How to practise optimism”
By Glenn Cole (72&Sunny)


In 72&Sunny the focus goes on their core values of optimism, openness, and collaboration. Getting the most out of those around you, where not everyone has to have a say…letting collaboration sharpen the edges.
Glenn Cole will share how you can harness the superpower of optimism to unlock infinite possibilities for your business and foster a culture of creativity.

“Changing our future narratives: what can designers learn from science fiction?”
By Magda Mojsiejuk (Futury Systems)


Futures envisioned by film, TV, video games, and music have inspired cosmic adventures, utopias, cautionary tales, and valuable insights into achieving the once impossible. These mediums birthed genres like alternative histories, afrofuturism, and gender utopias, serving us as “imagination starter kits” for innovators (like you) shaping our real world. What can we extract from science fiction to enhance our daily design and problem-solving practices? Magda Mojsiejuk, a former set designer turned into creator of future artifacts, offers a unique perspective. By analyzing past and current science fiction works, she demonstrates how they shape our visions of the future (desired and undesirable) and their relevance to creative design. She uses examples like InTENSE, a 2030+ lifestyle magazine, and other products by Futurity Systems that turn incredible futures into tangible, practical solutions.

“Unlocking Exponential Entertainment with TikTok”
By Josh Fruttiger (TikTok)


On TikTok, entertainment is personalised, culture-defining and 24/7, capturing unmatched attention amongst consumers and marketers alike.
Discover how TikTok is changing the entertainment game and learn how to multiply the power of your advertising, exponentially.

“Delete It All (Live)”
By Iain Tait (FOOD ARTS & TECHNOLOGY)


Iain has used AI to create tens of thousands of images, thousands of pages of text, websites, apps, games, 3D characters, music and more. In this talk he will delete over 60,000 images live on stage as he talks about AI, creativity, value, and values.

“Unleashing the Power of the Black Pound: Driving Inclusion, Growth, and Success in Europe)”
By Lydia Amoah (Black Pound Report and Backlight)


Join Lydia Amoah for an impactful talk on unlocking the potential of Black and Multi-Ethnic consumers in Europe. Discover the transformative power of embracing diversity and inclusion, and gain access to groundbreaking insights. Lydia will share practical strategies and real-life examples to help agencies and brands authentically connect with these communities, driving business growth and positive social change. This is your opportunity to tap into the immense value of these communities and reshape your marketing approach.