The 2019 theme celebrated the people who are already building a better tomorrow, who employ their creativity for good, who believe tomorrow’s problems will not exist if we start today.
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A line-up of speakers explored & discussed the topic. Coming from all over the globe we had people from MullenLowe, Futerra, Serviceplan, 72&Sunny, La Casa de Carlota & Friends, Osklen, IAM & many more!
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8 hands-on workshops aimed to show us to focus on our creative potential. All the participants engaged in an intensive discussion about the "People For Tomorrow".

High Potentials is an exciting experiment in talent scouting from ADCE, where 25 young creatives from all over Europe had 5 minutes to show their best project up to date.

"Tomorrow belongs to all of us, but it needs to be created, protected and nurtured by all of us. Companies will only thrive when they understand that they live in society and not in spite of it." — Fernanda Romano.