This year’s theme will be celebrating the people who are already building a better tomorrow, who employ their creativity for good, who believe tomorrow’s problems will not exist if we start today.

A line-up of speakers will explore & discuss this year's topic. Coming from all over the globe we have people from MullenLowe, Futerra, Serviceplan, 72&Sunny, La Casa de Carlota & Friends, Osklen, IAM & many more!

8 hands-on workshops aimed to show us to focus on our creative potential. Engage in an intensive discussion on this year's theme: People For Tomorrow. Full line-up of workshops already out!

Call for Young Talents open: High Potentials is an exciting experiment in talent scouting from ADCE, bringing together a selection of the hottest new talents and the industry elite in need of the ideas of tomorrow.

"Tomorrow belongs to all of us, but it needs to be created, protected and nurtured by all of us. Companies will only thrive when they understand that they live in society and not in spite of it." — Fernanda Romano.