Winners

When I'm a Dad

United Kingdom

Gold Award

European Student & Young Creative

European Student

Client
University of Lincoln
Agency
Tom Watkins

In 10 years' time, I decided that being able to inspire people was important, but even more so I wanted to be a dad, so ‘When I'm a Dad' was born. A way for me to inspire not only myself but other future fathers about awesome things to do as a dad. A unique children's book with 10 different illustrated 'When I'm a dad' scenarios was published and a website was set up to bring the conversation online, which was picked up by some media that helped it grow.