Winners

Water Recipe

Spain

Gold Award

Interactive & Mobile

Online Advertising

Nomination

Promotions & New Media

New Use of Media

Client
Oxfam Intermón
Agency
Tiempo BBDO

Water Recipe is a video tutorial that has a surprise effect. The protagonists present the ingredients to make an exotic recipe, but has to leave the village to look for drinking water because where they live there is no way to get any. The result is a 3 hour video taht the viewer can skip to continue with the recipe or opt help to alleviate the problem by making a donation.

Credits

Creative Director
Siscu Molina
Marta Quirant
Art Director
Alfonso Palomo
Copywriter
Albert Picanyol
Film Director
Pol Penas
Agency Producer
Ana Vega
Production Company
Mamma Team