Winners

Urban Legends - Last Page

G

Member Club Gold Award

Film & Radio

TV/Cinema Commercials

Client
LIDL

Romanian cuisine is a multi-layered cake of Turkish, Slavic and Austrian influences with a dash of French savoir-faire. What makes it Romanian are legends about how different dishes actually became “ours”. Produced as a cinematic mini-series, Lidl’s Urban Legends is a deep dive into Romanian myths and culture from the interwar period, when all the influences came together in one melting pot. Modern Romania was born and so did its unique multi-cultural flavour.

Credits

Creative Director
Silviu Antohe
Mihai Costache
Art Director
Silviu Antohe
Copywriter
Mihai Costache
Director of Photography
Radu Voinea
Film Director
Anton Groves
Agency Producer
Adrian Radu
Production Company
Studioset
Photographer
Nicolae Burca
Group Account Director
Andra Panaitescu
Senior Account Manager
Alexandra Todirica