Winners

Unplay the Hate

Silver Award

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

LGBT+ movement All Out initiated the first global protest in the metaverse, taking place in “FIFA World” on Roblox. We created a toolkit with protest shirts and accounts with ready-made avatars. We directly adressed a new target group - gamers - to take part in the protest and reached 2000 people around the world to use our toolkit to protest without the fear of repercussions. The metaverse protest pioneered a new way of digital activism, allowing more people than ever.

Credits

Creative Director
Samuel Textor