Winners

True Colors of Slovakia

G

Member Club Gold Award

Integration & Innovation

Social Responsibility Campaigns

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Film & Radio

Online/Viral Videos

Client
Pernod Ricard Slovakia

Based on ABSOLUTS brand heritage of bringing different people together to share good times, it was about to make it’s first big campaign in Slovakia. One of the most xenophobic country in Europe. We found an overlap with the brand and Slovak culture in the connection of a black singer, Natalie and a famous folklore song “Slovak mothers” that we remixed into a contemporary club track. The campaign ended up as the most viral in Slovakia ever and rose ABSOLUT sales by 117%.

Credits

Creative Director
Martin Woska
Vlado Kurek
Art Director
Csilla Polak
Adam Majko
Film Director
Peter Ehrenberger
Agency Producer
Katka Chuda
Viliam Janosik
Production Company
Peter Hledik
Photographer
Matus Bence
Sound Designer
Jimmy Pe
Social Media Brand Manager
Katarina Sebova
Alan Holub
Account Director
Zuzana Tvaroskova
Account Manager
Silvia Klimkova
Strategy Planner
Jan Papac