Winners

There is no bigger prize than sharing

Gold Award

Integration & Innovation

Integrated Campaigns

Silver Award

Film & Radio

Cinema Commercials

Silver Award

Film & Radio

TV Commercials

Client
Loterías y Apuestas del Estado

The Spanish Christmas lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. The National Lottery brand has 250-year history, and the buying and sharing of numbers amongst family, friends, workmates and colleagues is a huge Xmas tradition. Since every number is divided into tenths, if one wins, they all win together. It’s important to know that the Christmas lottery is also sold in bars and cafes.

Credits

Art Director
Nacho Soria
Zarik Ahuir
Copywriter
Arturo Benlloch
Film Director
Santiago Zannou
Production Company
RCR