Winners

There is always a clever mind behind it - Daniel Libeskind

Nomination

Print & Outdoor

Magazine & Trade Advertising

Nomination

Design & Craft

Illustration and Photography

Client
Frankfurter Allgemeine Zeitung

Since its founding, the F.A.Z. has promoted itself with its greatest asset: its readers. The motto ‘There has always a clever mind behind it’ is virtually a classic. For almost 20 years, the company been asking well-known personalities to take part in the now legendary ‘Clever Minds’ photo series. More than 85 famous ‘clever minds’ were photographed reading the F.A.Z. newspaper in surroundings that are characteristic of them.

Credits

Art Director
Wulf Rechtacek
Copywriter
Kim Rohrer
Felix John
Production Company
Hannes Deter
NU Projects
Photographer
Hans Starck
Chief Executive Officer
Thomas Lindner
General Manager Advertising Markets
Ingo Müller
Media Solutions
Ingo Müller
Head of Public Relations
Franziska Kipper