Winners

The Voice of Voices

Gold Award

Interactive & Mobile

Mobile Apps

Nomination

Integration & Innovation

Public Service & Charity Campaigns

Nomination

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Integration & Innovation

Public Service & Charity Campaigns

G

Member Club Gold Award

Interactive & Mobile

Any Other

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

Client
Centro Clinico NeMO

NeMO is a clinic for ALS patients that needs funding. Hence the launch of ‘The Voice of Voices’, a nationwide project that asked every Italian to donate a word, since one of the consequences of ALS is that patients lose their voice. This highly symbolic gesture of donating a word required users to first download a €2 app. It was so successful that it became Italy’s most downloaded app.

Credits

Art Director
Giorgia Raffaelli
Copywriter
Andrea Piovesana
Designer
Helena Pinillos
Agency Producer
Michele Virgilio
Production Company
Think Cattleya
Account Director
Donatella Bizzari