Winners

The Uncensored Library

European Star-Johannes Newrkla

Brand Experience

New Use of Media

Gold Award

Interactive & Mobile

Non-profit/public service/NGO

Gold Award

Brand Experience

New Use of Media

Gold Award

Brand Experience

PR / Events

Gold Award

Integrated & Innovation

Non-profit/public service/NGO

Gold Award

Integrated & Innovation

Best Use of Technology

Client
Reporters Without Borders (RSF)

Even in countries were almost all media is blocked, Minecraft is still easily accessible. Reporters Without Borders (RSF) used this loophole to build The Uncensored Library and reach young people suffering under censorship inside the game. A huge digital library to republish articles by censored Journalists within Minecraft books. The library reached +25 M. gamers, was featured in +860 news articles (2.9 B. reach) and donations for RSF increased by +62%.

Credits

Copywriter
Tobias Natterer
Production Company
MediaMonks Blockworks
Chief Creative Officer
Dennis May
Audio Producer
Wonder Bettin
Managing Director
Christian Mihr
Public Relations Officer
Kristin Bässe