Winners

The Tear-Open-Mailing for “Mein Kampf – against racism"

Germany

Gold Award

Print & Outdoor

Mailings

Client
Gesicht Zeigen!

Hitler’s “Mein Kampf“, the Nazi propaganda book, can be published once again in Germany after its 70-year copyright expired, unleashing a fierce debate in a country struggling against new right-wing extremism. To fight back, a series of books with the same title and layout as the original: "Mein Kampf - against racism" were published. The book features 11 people and their courageous struggle against racism. The launch was promoted with a provocative mailing to journalists.