Winners

The Banner That Makes You Like Banners

Gold Award

Integration & Innovation

Best use of Technology

Nomination

Integration & Innovation

Content Ideas

Nomination

Promotions & New Media

New Use of Media

Client
3M

An interactive banner that allowed retargeting ads to be replaced with personal Post-it notes was created.. It uses the same tech websites use to identify you and show the sneakers you only looked at once. The banner network covered thousands of websites to make sure that people met their Post-it® notes all over the web. If users clicked on their note, they would land on a Post-it® page, where they could create more stickers or delete them all.

Credits

Creative Director
Andrew Kontra
Mihai Coliban
Business Development Director
Mikhail Vdovin
Digital Director
Alexander Makarovsky
Senior Account Manager
Polina Zvereva