European Student & Young Creative
Young European Creative
- McCann Erickson Bucharest
In order to prove that technology can help anyone change his life, the creators we did a social experiment to fight loneliness among Romanian elderly people. So Facebook was placed in the hands of two lonely grannies that loved to cook but had no one to share their meals with and brought them together with students who miss the traditional Sunday goodies. Grannies’ empty apartment soon became the hottest eating place in town with celebrities queuing to book a seat.