Winners

Street View Test

Gold Award

Integration & Innovation

Best use of Technology

Nomination

Promotions & New Media

New Use of Media

Nomination

Interactive & Mobile

Websites

Client
The Automobile Club of Romania

The Google Street View platform was used for the first time ever as a driving school theory asset. All the situations are hand picked by the Automobile Club of Romania’s instructors on Street View and turned into driving school questionnaires, being presented in the official exam format. “Street View Test” places students in the “driver’s seat” from the very beginning, on the real city streets they’re going to eventually drive on.

Credits

Creative Director
Jorg Riommi
Dan Frinculescu
Art Director
Miruna Macri
Copywriter
Ada Mușat
Production Company
Studioset
Programmer
Constantin Bunica
PR Officer
Andreea Grigorean
Client Service Director
Alexandra Murray