Winners

SL Benfica Safety Demonstration

Portugal

Gold Award

Promotions & New Media

Live Stunts

Client
SL Benfica
Agency
O Escritório

In 2015, Emirates became the main sponsor of SL Benfica. We wanted to be more than a name on a jersey and show SL Benfica fans the kind of brand they were teaming up with. Minutes before a big SL Benfica match, 8 Emirates cabin crew members entered the pitch and surprised 65 thousand fans with a unique and entertaining pre-match safety demonstration. In one week, the video that captured the moment made the news and reached 50 million fans all around the world.

Credits

Art Director
Vasco Gaspar
Copywriter
Pedro Pinho