Spain
Nomination
Design & Craft
Graphic Design
- Client
- Lateral Thinking
- Agency
- Solo
Typographic system for the largest skate park in Europe. Taking cues from LA’s typographic street posters from the 60s (when skaters made their own letterpress posters by mixing different letter sizes and weights), the series adapts the language to the modern age with a maverick use of the typeface Druk. The result is a mesmerizing series that combines an expressiveuse of typography to create a flexible system promoting the activities in a coherent brand language.
Credits
- Art Director
- Oscar Germade
- Copywriter
- Joan Alvares