Winners

Signature Spices

G

Member Club Gold Award

Graphic Design

Graphic Communication

Client
Fuchs Romania

The campaign re-positioned Fuchs condiments as a premium brand in Romania, while trying to capture blends and aromas in a visual. This series puts the spotlight on the real hero defining every great dish: that signature mix of spices. This was a showcase of the real product and its tasty looks as the photographs presented the actual ingredients, in meticulous timed shots and post-processing, without any CGI involved.

Credits

Creative Director
Silviu Antohe
Mihai Costache
Art Director
Silviu Antohe
Agency Producer
Adrian Radu
Production Company
NewFolder
Group Account Director
Andra Panaitescu
Account Manager
Ana Fara