Signature Spices


Member Club Gold Award

Graphic Design

Graphic Communication

Fuchs Romania

The campaign re-positioned Fuchs condiments as a premium brand in Romania, while trying to capture blends and aromas in a visual. This series puts the spotlight on the real hero defining every great dish: that signature mix of spices. This was a showcase of the real product and its tasty looks as the photographs presented the actual ingredients, in meticulous timed shots and post-processing, without any CGI involved.


Creative Director
Silviu Antohe
Mihai Costache
Art Director
Silviu Antohe
Agency Producer
Adrian Radu
Production Company
Group Account Director
Andra Panaitescu
Account Manager
Ana Fara