European Student & Young Creative
Young European Creative - Design
Integration & Innovation
Best Use of Technology
- Publicis Romania
- Ruxandra Drilea
Kinect technology was especially designed to make the using of The Force exactly like in the movies, at every point of interaction, focusing on users` immediate response: the more they concentrated/hovered with their hand over a product, the quicker they could pick it up, drag it, manipulate it with a tight or loose grip, and place it in a shopping cart. In the end, if they decided to buy what they’ve shopped for, their virtual cart would become real.