Winners

Shop like a Jedi

Romania

Gold Award

European Student & Young Creative

Young European Creative - Design

Nomination

Integration & Innovation

Best use of Technology

Client
Publicis Romania

Kinect technology was especially designed to make the using of The Force exactly like in the movies, at every point of interaction, focusing on users` immediate response: the more they concentrated/hovered with their hand over a product, the quicker they could pick it up, drag it, manipulate it with a tight or loose grip, and place it in a shopping cart. In the end, if they decided to buy what they’ve shopped for, their virtual cart would become real.