Winners

Sheboard - Raised by Words

Gold Award

European Student & Young Creative

Young European Creative - Design

G

Member Club Gold Award

European Student & Young Creative

European Student - Creative Ideas

Client
Plan International Finland

Plan International focuses on girls' rights. One obstacle to equality is the language - we talk to girls and boys differently. This affects how they girls see their potential. Sheboard is a mobile keyboard that uses predictive text to suggest gender-neutral language. It's the core of the Raised by Words campaign, which strengthens girls' self-confidence through language.

Credits

Creative Director
Tobias Wacker
Agency Producer
Marc Stevenson
Photographer
Shoot Hayley
Programmer
Dean Clatworthy
Design Director
Joseph Bayne
Project Manager
Antti Rasi
Web Designer
Luca Rossi
Graphic Designer
Sonya Isapova
Developer
Mikko Hytönen