Sea Hero Quest

United Kingdom

Gold Award

Interactive & Mobile

Mobile Apps

Silver Award

Integration & Innovation

Best use of Technology

Silver Award

Integration & Innovation

Creative Strategy

Client
Deutsche Telekom

This is a story of the power of participation to solve an inscrutable problem. Dementia affects millions of people. It is incurable and there is no reliable early diagnosis. If life is for sharing", dementia destroys the ability to do so. With Sea Hero Quest, hundreds of thousands of people rallied to attack a problem that could only be addressed by a group of that size.