Winners

Scandal

Slovenia

Gold Award

Print & Outdoor

Poster Advertising

G

Member Club Gold Award

Print & Outdoor

Poster Advertising

Client
Cankarjev dom, Drama, MGL
Agency
Pristop

The play ‘Scandal in St. Florian Valley’ – which has caused uproar since its 1907 premiere – portrays Slovenes as simple-minded and xenophobic. This year, to expose people’s fear of migrants, the director cast a black actress in one of the main roles. By uniquely depicting her and Slovenia's geographical outline, all Slovenes were certain to feel addressed. By exposing the still-present xenophobia, the campaign delivered record-breaking results.

Credits

Creative Director
Aljoša Bagola
Art Director
Aljoša Bagola
Copywriter
Aljoša Bagola
Designer
Aljoša Bagola
Director of Photography
Peter Uhan
Illustrator
Enrique Tortosa