Sberbank. Neighborhoods

Gold Award

Design & Craft

Graphic Design

Sberbank of Russia

Retailers and service providers in Russian cities are often strangely located. Only 20% of new ventures survive the first two years. Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data shows that infrastructures often don’t meet local needs. Hundreds of outdoor ads and over 3,000 unique online banners ask for local residents’ opinions on algorithm-generated business ideas for the neighborhood.


Art Director
Grisha Sorokin
Creative Director
Grisha Sorokin
Production Company
Hype Production
Technical designer
Taras Sbibnev
Supporting company
Good Data New York