Winners

Sberbank. Neighborhoods

Russia

Gold Award

Design & Craft

Graphic Design

Client
Sberbank of Russia
Agency
GOOD Moscow

Retailers and service providers in Russian cities are often strangely located. Only 20% of new ventures survive the first two years. Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data shows that infrastructures often don’t meet local needs. Hundreds of outdoor ads and over 3,000 unique online banners ask for local residents’ opinions on algorithm-generated business ideas for the neighborhood.

Credits

Creative Director
Grisha Sorokin
Art Director
Grisha Sorokin
Production Company
Hype Production
Technical designer
Taras Sbibnev
Supporting company
Good Data New York