Winners

Samsung - Newspaper Design Edition

Switzerland

Gold Award

Print & Outdoor

Newspaper Advertising

Silver Award

Print & Outdoor

Mailings

Silver Award

Graphic Design

Graphic Communication

Nomination

Graphic Design

Editorial Design

Client
Samsung

To draw an analogy with the Galaxy S8 as a new iconic design on the Swiss market, the device was launched on the same day that Switzerland’ s biggest daily newspaper underwent a complete redesign. The message “the Samsung Galaxy S8 is synonymous w/ revolutionary design” reached 4 million contacts, and sales for the Galaxy S8 were up more than 40% compared to the S7 launch, seeing Samsung overtake Apple for the first time in Switzerland.

Credits

Art Director
Matthias Fürst
Copywriter
Lukas Amgwerd
Production Company
Studio Feixen
Team Tumult
Starcom
Miteinander Musik
Consultant
Vanessa Zwinselmann
PR Consultant
Daniela Chiani