Winners

Rewarding app for responsible drivers

Slovakia
G

Member Club Gold Award

Interactive & Mobile

Mobile Apps

Client
O2 Slovakia

The use of smartphones outgrew our abilities to control ourselves and we tend to use them everywhere. O2, as a responsible Slovak mobile service provider acknowledges its part of guilt on this behavior and decided to create the campaign to prevent the use of smartphones behind the wheel. That is why we created special app, which controlled the use of a smartphone while driving. Once the drivers didn't use the phone, we rewarded them with free data each month.