Winners

Rechts gegen Rechts - Der unfreiwilligste Spendenlauf Deutschlands

Gold Award

Promotions & New Media

Promotions

Silver Award

Integration & Innovation

Creative Strategy

Nomination

Integration & Innovation

Content Ideas

Nomination

Integration & Innovation

Integrated Campaigns

Nomination

Promotions & New Media

Live Stunts

Nomination

Promotions & New Media

Ambient Media

Client
ZDK Gesellschaft Demokratische Kultur

On 15th November 2014, hundreds of neo-Nazis were surprised at their annual march in the small town of Wunsiedel when their demonstration was turned into a charity walk. For every metre the neo-Nazis covered, €10 went to EXIT-Deutschland – an NGO that helps neo-Nazis leave the far-right scene. This left the demonstrators with two options: to either sponsor their own downfall or abandon the march through Wunsiedel for the first time in 20 years.

Credits

Director of Photography
Martin Kaeswurm
Graphics
Robert Stoof
Agency Producer
Judith Uhrlau
Kai Struwe
Production Company
27 Kilometer Entertainment
CKS MEGAPRINT
Sound Designer
Studio Funk Hamburg
Account Manager
Ina Bach
Miriam Mueckner
Client Account Director
Fabian Wichmann
Digital Director
Ulrich Erdmann
Editor
Mark Broszeit