We conceived the brand identity for the new fashion and design college Raffles Milano as a post-bottega, a creative hub which prepares the future ambassadors of design through both theoretical and practical learning. Through art direction we created the “Raffluencers”, impersonifications of Design Virtues. The head pieces, paired with a dynamic graphic system and a variable typographical treatment (Sharp Grotesk), they envision the avant-garde spirit of the institution.