Pay for Peaceful Sleep

Gold Award

Integration & Innovation

Creative Strategy

Charitable fund "Come Back Alive"

After 3 years of war, the Ukrainian army still needs people's support. Because donations to military charities are declining, an alarm clock app with a special snooze function was invented. Each time the user presses snooze to spend a bit longer in bed, the clock donates money to the Ukrainian army, thus paying for a peaceful snooze. To make the WakeApp loud, the designers created a special lullaby, sung by a Ukrainian singer and poet, that proved to be a perfect tool to launch the app.