Winners

Nokian Tyres SnapSkan

Nomination

Integration & Innovation

Best Use of Technology

Client
Nokian Tyres

SnapSkan is an innovative, drive-over tire scanning service that accurately measures tire tread depth and shares the results instantly with the driver by mobile phone. Currently, one in four drivers has bad tires. In those cases, a special offer on a new set of tires is included in the report. This technology is getting great results and and making the roads safer, by making drivers better informed.

Credits

Creative Director
Jari Ullakko
Lars Busekist
Art Director
David Cleveland
Director of Photography
Teemu Lautamies
Film Director
Lauri Ritteri
Agency Producer
Anssi Perttala
Senior Web Developer
Antti Mattila