Finland
Nomination
Integration & Innovation
Best Use of Technology
- Client
- Nokian Tyres
- Agency
- SEK part of Grey
SnapSkan is an innovative, drive-over tire scanning service that accurately measures tire tread depth and shares the results instantly with the driver by mobile phone. Currently, one in four drivers has bad tires. In those cases, a special offer on a new set of tires is included in the report. This technology is getting great results and and making the roads safer, by making drivers better informed.
Credits
- Art Director
- David Cleveland
- Director of Photography
- Teemu Lautamies
- Film Director
- Lauri Ritteri
- Agency Producer
- Anssi Perttala
- Senior Web Developer
- Antti Mattila