Winners

No Need to Fly – Around the World in Germany

Germany

Gold Award

Interactive & Mobile

Social Media Campaigns

Silver Award

Print & Outdoor

Magazine & Trade Advertising

Silver Award

Interactive & Mobile

Any Other

Silver Award

Promotions & New Media

Promotions

Nomination

Print & Outdoor

Poster Advertising

Nomination

Integration & Innovation

Integrated Campaigns

Nomination

Integration & Innovation

Best use of Technology

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Interactive & Mobile

Any Other

G

Member Club Gold Award

Promotions & New Media

Promotions

G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Integration & Innovation

Best use of Technology

Client
Deutsche Bahn

72% of Germans spend their holidays abroad – taking expensive flights. A simple side-by-side comparison proved that they could experience the same with German Rail: One side shows international travel destinations;the other look-alike destinations in Germany. For just 19€ by train. To give the idea more relevance on social media we used data and technology to build the first real-time social media price comparison on Facebook.Completely automated. In infinite variation.

Credits

Creative Director
Peter Roemmelt
Simon Oppmann
Programmer
Vasily Tsykin
Picture Editing
Sinya Horwedel
Joachim Becker
Creative Chairman
Dr. Stephan Vogel
Stephan Vogel
Contextual Video Plattform - Spirable
Mikel Reguelz
Mikel Regulez
Paul Brown
Direction of Photography
EyeEm Premium
Ddler Marti
Moment
Minny/E+
Hanhanpeggy
Jonathan Kantor Studio
Production Company
Ogilvy GmbH
Axel Pfaff
Photographer
Getty Images International
Artbuyer
Magdalena Bulle