Shortlist
Brand Experience
Live Stunts Brand Activation
- Client
- Tatra Banka
The Presidential Palace Square in Bratislava is known for hateful protests. It is also the location of the headquarters of Tatra banka, the number one bank in Slovakia among students. We decided to transform the area into an "Anti-Hate Zone" by organizing a concert against hate. But hosting a traditional music event in the heart of the capital simply isn't possible. So we made it in augmented reality: creating the first ever AR anti-hate concert.
Credits
- Creative Director
- Juraj Kováč