Winners

Montblanc presents: A Parisian Winter Tale

Silver Award

Design & Craft

Illustration & Photography

Nomination

Film & Radio

Any Other

Nomination

Design & Craft

Motion Graphics

Client
Montblanc International

The campaign embodies the brand's core message ‘Made by Hand’. Since Montblanc's products are often sold as gifts, the campaign was launched around Christmas in order to both further increase sales and elevate brand identity and recognition. At the heart of the campaign was a Christmas atmosphere web series filmed in a hand-crafted setting made of paper. Design elements and pictures from this film were then featured in communication media, including brochure and PoS.

Credits

Creative Director
Robert Krause
Matthias Spaetgens
Illustrator
Daniela Leitner
Production Company
Salon Alpin
Account Manager
Daniel Ackermann
Vera Krauße
Director Global Marketing Communications
Lüder Fromm