Winners

Money

Silver Award

Film & Audio

Craft - Direction, Cinematography and Editing

Client
Bankinter

Bankinter had plans to continue growing their customer base and recover the Spanish financial category reputation after the 2008 financial crisis, with a new positioning, “The bank that sees money just like you do”. But in March 2020, with another even more severe crisis, a pandemic, only a clever storytelling would not be enough. We should contribute with actions, a series of unprecedented measures to help customers and employees affected by the pandemic.

Credits

Creative Director
Leandro Raposo
Art Director
Michel Morem
Copywriter
Nani Albeniz
Production Company
Black Box
Sound Designer
Pablo Cebrian
Executive Creative Director
David Fernández
Production Director Agency
Alba Riart
Media Agency
Havas Media
Singer
Ele