Film & Audio
Craft - Direction, Cinematography and Editing
- Sioux & Cyranos
Bankinter had plans to continue growing their customer base and recover the Spanish financial category reputation after the 2008 financial crisis, with a new positioning, “The bank that sees money just like you do”. But in March 2020, with another even more severe crisis, a pandemic, only a clever storytelling would not be enough. We should contribute with actions, a series of unprecedented measures to help customers and employees affected by the pandemic.