Mein Kampf - against racism

Germany

Grand Prix

Integration & Innovation

Content Ideas

Gold Award

Integration & Innovation

Content Ideas

Silver Award

Integration & Innovation

Integrated Campaigns

Nomination

Print & Outdoor

Magazine & Trade Advertising

Nomination

Print & Outdoor

Poster Advertising

Client
Gesicht Zeigen!

Hitler's propaganda book “Mein Kampf“ (My Struggle) can be published once again in Germany after its 70-year copyright expired – while new right-wing extremism grows. “Gesicht Zeigen! An NGO encouraging people to stand against racism“ fights back – with a book: "Mein Kampf – against racism"! By taking the same title, type & layout as the original, we created a counterbook featuring 11 courageous strugglers against racism and made it the relevant topic across society.