Winners

Max Motor Dreams

Gold Award

Film & Radio

Any Other

Client
Ford Spain

Max Motor Dreams, a baby cradle that accurately simulates the sensation of riding in a car. All controlled via a simple app for Smartphones that tracks the baby’s favorite outings as you drive, like constant movement, the sound and gentle vibration of the engine and ambient lighting. All are accurately played back when the baby is put to bed.

Credits

Creative Director
Paulo Areas
Art Director
Javier Martinez
Copywriter
Pablo Fernandez
Agency Producer
Paloma Adrien
Production Company
Espada Y Santa Cruz