Winners

Magic Tape

Germany

Gold Award

Design & Craft

Packaging

Nomination

Promotions & New Media

Promotions

Client
3M Deutschland
Agency
Kolle Rebbe

Magic Tape by Scotch is an adhesive tape that makes tears in paper magically disappear. This advantage of Magic Tape was demonstrated with packaging that was actually a magic trick itself: it made the tape inside disappear. This illusion of an empty box was created by a specially designed ultra-thin mirror tilted to just the right angle that allowed the tape to be invisibly stowed. The packaging innovation was a such a success that it sold out within weeks.

Credits

Art Director
Zillah Beese
Copywriter
Tim Bozek
Director of Photography
Jan Prahl
Film Director
Johannes Schröder
Agency Producer
Bey-Bey Chen-Rönz
Production Company
Czar Film Berlin
Sound Designer
Hastings Audio Network Hamburg
Account Manager
Daniel Priess
Production Manager
Martin Lühe
Final Artwork
Mareike Dörries
Executive Producer
Thorne Mutert