Winners

#LikeAGirl

United Kingdom

Grand Prix

Film & Radio

Corporate Video/TV

Gold Award

Integration & Innovation

Creative Strategy

Gold Award

Integration & Innovation

Content Ideas

Gold Award

Interactive & Mobile

Digital Content

Gold Award

Film & Radio

Any Other

Gold Award

Film & Radio

Corporate Video/TV

Silver Award

Interactive & Mobile

Online Advertising

Client
Procter and Gamble

Girls experience their biggest drop in confidence during puberty, around their first period. Always, a brand counted on for superior protection, wanted to change that. To champion girls’ confidence, they needed to get to the heart of the issue. Their idea was to take the common expression ‘like a girl’, which contributes to undermining confidence, and make it mean amazing things.

Credits

Film Director
Lauren Greenfield
Agency Producer
Adine Becker
Production Company
Chelsea Films
Digital Planner
Laura Jones