Winners

IKEA PS 2014

Gold Award

Promotions & New Media

New Use of Media

Nomination

Integration & Innovation

Best use of Technology

Nomination

Interactive & Mobile

Online Advertising

Client
IKEA

IKEA PS is a 34 piece designer collection. How to tell everyone about the collection with zero media and production budget? Because the target is interested in design and loves Instagram, the agency used Instagram basic tagging feature build a 'website' inside the app. This little hack provided a great way to explore the collection and became big news in the design media. With zero media and production budget core of PS.

Credits

Copywriter
Dmitry Moiseev
Digital Strategic Planner
Matthew Choudnovski
Account Director
Natalya Ametova
Senior Account Manager
Vera Ulitenko