If It Were You

Bronze Award

Print & Outdoor

Non-profit/public service/NGO


Tens of thousands of pets are abandoned every year in Ukraine. People do this for the most absurd reasons. Although pets' behaviour and health often change, this should not be a reason to leave them on the street or elsewhere. Animal rights organization UAnimals imagined what would happen if our nearest and dearest were treated the same way. The core of the #ifitwereyou campaign is a series of poignant portrait photos for outdoor and social media content.


Creative Director
Anze Jereb
Dima Kishka
Dima Kishka
Director of Photography
Julia Weber
Agency Producer
Alexandra Guliai