Spain
Nomination
Design & Craft
Packaging
- Client
- Brebajes del norte
- Agency
- Moruba
The creators of “Dolina” needed a new beer that would also be related to Atapuerca but that, in the words of the client, would feel more "rock & roll". Thus, the brand “Hipótesis” was created inspired by the hypothetical and outlandish deaths that could have befallen "Miguelón”, the protagonist of “Dolina”. This look is more playful and colorful, wherein the illustration takes center stage.
Credits
- Copywriter
- Esther Morales
- Illustrator
- Alex Ferreiro