Winners

Hipotesis

Spain

Nomination

Design & Craft

Packaging

Client
Brebajes del norte
Agency
Moruba

The creators of “Dolina” needed a new beer that would also be related to Atapuerca but that, in the words of the client, would feel more "rock & roll". Thus, the brand “Hipótesis” was created inspired by the hypothetical and outlandish deaths that could have befallen "Miguelón”, the protagonist of “Dolina”. This look is more playful and colorful, wherein the illustration takes center stage.