Gold Award
Interactive & Mobile
Social Media Campaigns
Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Silver Award
Film & Audio
TV/Cinema Commercials
Silver Award
Brand Experience
Point of Sale Experience and Activation
Nomination
Film & Audio
Craft - Direction, Cinematography and Editing
Member Club Gold Award
Film & Audio
TV/Cinema Commercials
Member Club Gold Award
Film & Audio
Craft - Direction, Cinematography and Editing
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Member Club Gold Award
Brand Experience
Point of Sale Experience and Activation
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
- Client
- Diesel
- Agency
- Publicis Italy
Ha(u)te Couture was DIESEL’s way of dealing with online hate and critics. We started by turning the worst hate comments the brand received into the global FW collection. Then launched it with the most controversial celebrities and influencers around the world, who personalized their own limited edition items. Finally, the collection became fully customizable so anyone could use the hate messages they received to create any unique item, online and in store.
Credits
- Sound Designer
- Stefano Binotto
- Michael Bertoldini Sizzer
- Seppl Kretz
- Michiel Marsman
- Ilana Goldstoff
- Stefano Binotto Sizzer
- Jo Sandow
- Marcel Wiebenga Sizzer
- Designer
- Gianluca Chinnici
- Director of Photography
- Christophe Collette
- Film Director
- Jovan Todorovic
- Production Company
- Stink
- Photographer
- Vitali Gelwich
- Global Chief Creative Officer
- Bruno Bertelli
- Chief Creative Officer
- Cristiana Boccassini