Winners

Hate Couture

Gold Award

Interactive & Mobile

Social Media Campaigns

Gold Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

Silver Award

Film & Audio

TV/Cinema Commercials

Silver Award

Brand Experience

Point of Sale Experience and Activation

Nomination

Film & Audio

Craft - Direction, Cinematography and Editing

G

Member Club Gold Award

Film & Audio

TV/Cinema Commercials

G

Member Club Gold Award

Film & Audio

Craft - Direction, Cinematography and Editing

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Brand Experience

Point of Sale Experience and Activation

G

Member Club Gold Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

Client
Diesel

Ha(u)te Couture was DIESEL’s way of dealing with online hate and critics. We started by turning the worst hate comments the brand received into the global FW collection. Then launched it with the most controversial celebrities and influencers around the world, who personalized their own limited edition items. Finally, the collection became fully customizable so anyone could use the hate messages they received to create any unique item, online and in store.