Gold Award

Interactive & Mobile

Online Advertising

Silver Award

Promotions & New Media


KLM Royal Dutch Airlines

KLM Royal Dutch Airlines is proud of its customer service, but there’s one small problem. You have to fly KLM to experience it. In this problem the agency saw an opportunity. Introducing: #happytohelp, a one-week, 24-hour-a-day special KLM-customer service team set out to help every traveller in need around the world. Especially people flying other airlines.


Creative Director
Pol Hoenderboom
Bart Mol
Art Director
Bart Mol
Pol Hoenderboom
Keith Kornson
Agency Producer
Jesse Mons
Jolijn de Haas
Production Company
Mike TV
Client Service Director
Esther te Pas
Strategy Director
Ralf Hesen
Strategy Planner
Wybe Sallows
Head of Marketing Communications
Natascha van Roode
Senior Project Manager Marketing Communications
Marit Badia Hilligehekken