Winners

Grisons Golf Forte 45'000

Switzerland

Nomination

Print & Outdoor

Mailings

Client
Graubuenden Ferien

This campaign was centred on a ‘cure in the form of a mailing containing six golf balls. The ‘remedy’, including a package insert that humorously describes the beneficial effects and strong side effects of playing golf, was made available over the counter via the Graubünden Golf website. The first edition of 30,000 golf preparations sold out in just a week, and 15,000 mailings were sent from consumer to consumer.

Credits

Creative Director
Adrian Merz
Alain Eicher
Film Director
Sebastian Kuehne
Agency Producer
Pepe Kaegi
Production Company
Rocket Film Gmbh
Sound Designer
Jingle Jungle
Media Relations Manager
Michel Nellen
Consultant
Marie Vuilleumier
Chief Creative Officer
Dennis Löck